Beef is Beef

BPI Supporters,

Please help BPI spread the facts by forwarding this email to all your friends, family, associations, bosses, schools, etc.  Below are some ways you can show your support for Beef Products, Inc and help spread the "Truth"! 

Staying Connected:
1.  Joining the Group "People for the Truth" on Facebook!  http://www.facebook.com/#!/groups/242152605881315/
2.  Make sure we have your email address.  Send an email to po@beefproducts with "Beef Is Beef" in the subject line.  That will help us reach you with important updates.

3.  Check out the website www.beefisbeef.com
4.  Use your Twitter account to spread the word and tag beefisbeef (trending)
5.  Post the link to www.beefisbeef.com to your websites, facebook pages, & anywhere you can think of

Communicate:
1.  Make sure people understand the impact that the anti "pink slime" campaign has on you!  The public needs to know the human cost to the false claims being made about BPI and its products.

2.  Contact your elected officials, particularly member of the house and Senate.  You can find your contact information at http://www.contactingthecongress.org/

Emphasize the FACTS and educate people!:
1.  BPI produces 100% beef.
2.  Misinformation may result in the suspension of potential loss of up to 3,000 jobs, including people who work directly for BPI and the companies that rely on BPI for business.

3.  Get the facts at www.BeefIsBeef.com and take a stand against the misinformation that has been spread about BPI and lean finely textured beef.

Remember:  Take the High Road:
People have heard the "Pink Slime" story from a variety of media.  They aren't likely to change their minds overnight!  We need to be patient, polite, tell the truth, and make the best possible impression we can.  To that end, please Do Not:

• Do Not Attach or boycott or retail customers - They came under enormous public pressure to stop buying our product.  We need to maintain good relationships with these companies, so that they return to being customers once public perception changes.
• Do Not  Blame specific media - A lot of people got this story wrong. 
• Do Not Engage detractor direct through social media.  Attacking them directly will only increase their increase their influence.

 

Your help is greatly appreciated!  Help us spread the "Truth"

Lindsey Kovarna
Proud Employee of BPI
 
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Bridget Hoefling

President

Tri-State Nursing

800-727-1912

712-277-4442

712-277-4547 fax